With the rapid development of digital technology, consumers now prefer to read short articles, so visual propaganda becomes more and more important. Visual media is now increasingly an effective way to promote traffic growth and brand awareness.

According to digital marketing company HubSpot research, 65% of marketers believe that photos, videos, etc. can better display brand stories, and 55% of marketing stakeholders said they will add more visual marketing content.

Marketers are promoting “content is king”, but the rise of visual social media platforms such as Pinterest and Instagram has ushered in a new era. The old adage “One picture is worth a thousand words” has never been more important.

But simply publishing images, videos, or other visual effects is not enough. Some companies have jumped out of the box of content creation and sharing, invested in the embrace of visual marketing, and tasted a lot of sweetness: audience participation, forwarding traffic and even sales have increased.

Visual Merchandising is not out of nowhere phenomenon; rather, it is a social networking platform evolving, and evolving user behavior and company results brought from the 20th century, 90 by the end of the mid- 21 century the first 10 years.

Websites such as the blogging platform, MySpace , Delicious , Flicker and Facebook created the initial opportunity for visual engagement.

With the addition of a new social networking platform, it will continue to evolve. Therefore, the use of photos, videos, information graphics, animation demonstrations, etc., will only become more and more important.

A platform like YouTube is likely to become the second most popular search engine in the world, and social media such as Instagram and Snapchat are becoming more popular.

And by 2018, 84% of marketing content is expected to be visual images. The brands that have been successful in visual marketing include Volkswagen, Starbucks, Bud Light, Kate Spade New York, Target, Nike, Coca-Cola and more.

According to Buffer’s research, the number of posts with images is nearly double the number of views, and the amount of forwarding on Twitter is more than doubled.

It is estimated that by 2019, 84% of marketing content will be visual images.

In this era of looking faces, marketers, brand owners, and business managers must improve their aesthetic ability.

How to improve visual marketing ability?

1 Aesthetic ability and visual communication

Aesthetic ability is actually the subjective condition and psychological ability that individuals have in relation to conducting aesthetic activities. The aesthetic feelings are mainly based on the two senses of “visual and listening”, although not everyone is the same in this respect. But even if you don’t have innate conditions, the day after tomorrow’s training activities can play a big role.

The level of aesthetic ability also plays a very important role in the design, imagination, creativity and development of a designer.

In terms of visual communication, it mainly relies on three aspects: composition skills, color composition, and visual enhancement.

Be sure to pay attention to the layering of the composition graphics. This sense of hierarchy means that the primary and secondary points must be distinguished in a design work, and the secondary part must play the role of the main body of the foil, and it is strongly forbidden to take advantage of the situation.

Therefore, we must fully consider the layering of the graphics, while adding visual effects to the elements, try to highlight the theme and impress people. 

Color and graphics must be unified. It is impossible to leave the graphics factor while using color, because the two are complementary.

Be sure to pay great attention to the color induction function. It is highly sensitive to color, can use a variety of colors, and uses strong color contrast to set off the theme to be expressed. 

2 design software practice

The importance of design software is not necessary, and PS is a compulsory course for designers.

1, Photoshop  : graphics and image processing software, the basic software for design, essential. The images in the advertisements you see are basically all processed with this software, including color adjustments, screen modifications, special effects, filter effects, and more. In a word, an advertisement with pictures must be learned.

2, Illustrator  : This software is a vector graphics software, vector graphics that can be unlimited magnification, the image format is not damaged. In general, it is often used in: logo design, illustration production, cartoon image design, post-printing, etc.

3, InDesign  : text layout software, simple and practical. Mainly for advertising or books with a lot of text. The powerful text layout ability is unparalleled. For example: column, continuous version, etc., very powerful and practical.

4, Coreldraw : This software is also a vector graphics software, mainly used for VI design, poster design, book design, single page design. 

ILLUSTRATOR, like CORELDRAW, is a vector software .It is very important to play a role in graphic design. It is no exaggeration to say that basically all graphic design works are finally completed in these two software. Of course, PHOTOSHOP may be used in the process.

Specifically, AI and CDR can do a lot of things, such as illustrations, imposition, design, logo, prepress, and so on.

Both AI and CDR are similar, using one of them, but occasionally using the other. (For example, if you encounter a material of the corresponding format, you should open it and save it as a format that both can be opened)

The advantage of AI is that it is compatible with PHOTOSHOP and has strong compatibility. But it doesn’t support multiple pages, and it’s okay to make a poster. If you have dozens of pages of magazines, it will be quite hard. At this time, you need the same company’s IN DESIGN to help.

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