When you are a smart blogger, then you are most likely known with the term “guest blogging & guest posts”.
So, let’s understand the term guest blogging, it is the time when a writer develops content for a blog that is “not their own”.
The main aim is to take your expertise and share it with others, as well as creating an opportunity simultaneously to increase traffic to both parties’ blogs!!!
It is also a great way to start yourself as an authority figure contained by your market and shape relationships with other bloggers and experts within your field.
Meanwhile “guest blogging” should be a two-way street, when jumping on the bandwagon, one should also think through the featuring posts established by guest bloggers. Presenting guest posts will also expose your audience to a new perspective and fresh new content. We are all guilty of falling target to a routine and getting tired of the same old stuff, so this will keep them engaged and coming back for more.
Most Likely, your aims with guest blogging are one or all of the following:
- To introduce your blog to a completely new audience
- Launch yourself as a ‘thought leader’ in your field
- Grow contacts with other bloggers in your field
At first, make sure you are absolutely accurate about what you are eyeing to get out of the guest blogging experience. All this will assist you to find businesses that you may be attracted in blogging for and also give you a knowledge of some guest bloggers you would like invite to post on your business’s blog.
Therefore it seems very clear that there is a lot of spam surfacing the network. It’s your responsibility to make sure that you are not posting to these types of blogs or permitting them to publish on your blog.
Investigation is very important for guest blogging; with that in mind, focus on locating writers within your forte and your market. Also, be certain that your writers are coming from a esteemed business or background. You should also approve with what they are saying and have it align with your personal interests. Guest blogging is wonderful but it can easily result into a domino effect when the content doesn’t align with your business, personas or your tone of voice.
A bit of self-questioning some couple of questions before you get started:
- Are the followers of that particular website/blog are actively posting comments, sharing, etc.?
- Are they active on a Facebook page or Twitter account where they can share their own blog posts regularly? These are all things to look for before offering to guest blog or vice-versa.
SEO, the Black Sheep of Guest Blogging
All these buzz about generating around the head of Google’s Webspam team, Matt Cutts recent blog post; many have examined whether or not guest blogging will hurt or benefit their business. With the risk of ‘spam bloggers’ who are looking to bribe blog owners into allowing them put a bunch of links on your page for their own link-building and SEO ranking benefit; many marketers have chosen it against guest blogging.