Web design is an incredible skill to have in our digital age. Check out these essential web design tips and create an awesome website today.
With over 1 billion websites flooding the Internet, yours needs to stand out to make an impact.
Gaining traffic on your site is a task in and of itself and involves SEO best practices, advertising, and content marketing. But even before you start attracting prospective visitors, you need to understand the basic design tips every website needs.
Without these five elements, visitors will feel underwhelmed and disappointed when they finally take the leap and click through to your website.
Avoid losing customers – both new and old – by designing a compelling, fast, and aesthetically pleasing website.
Ready to find out how it’s done? Let’s get started!
- Easy to Navigate
If your website is too complicated, people aren’t going to stick around. In a world of instant gratification, people searching online want to find what they need instantly. Don’t make visitors work for it.
Create a website layout that is both aesthetically pleasing and easy for viewers to navigate. Avoid adding too many tabs, categories, or text. When it comes to web design tips, less is more.
People are more likely to click on a website that looks streamlined and professional. They want a clear message that speaks to them. If visitors have to click on more than one or two tabs before finding what they want, they’re going to look elsewhere.
Also, avoid trying to do too much on your homepage. Only use a few colors that help your text and message stand out while also staying true to your brand identity.
- Include Videos and Photos
About 90% of all information transmitted to the brain is visual. That means your website needs photos and videos to make an impact on visitors.
While content is essential for boosting SEO (video helps with this too), your site needs visual stimulation to compel visitors to stick around. Videos catch your customers’ attention and help keep them engaged. Videos and photos are also memorable and help with brand recall so that visitors think of your company when a specific need arises.
Pay close attention to sizing when using photos and videos on your website. Videos may take several rounds of edits. You can also resize your video online to guarantee it doesn’t slow down your page speed and images aren’t distorted.
- Clearly Displayed Contact Info
If visitors can’t contact you, how can you close the deal? Make sure that your contact information is clearly visible on every page of your website.
This includes your email address, phone number, mailing address, or live chat options. Being available to customers helps gain their trust, which is crucial in business. For today’s consumer, trust is equally as important as price when it comes to making a purchase.
Loyal customers are also more likely to refer you to a friend. Let customers know you’re readily available to answer their questions and address concerns.
- Include Social Share and Follow Buttons
It’s no secret that social media currently rules the modern world. With billions of people using social media at any given moment, your website needs social share and follow buttons.
Before you can add social buttons to your website, you need to create social media accounts. Facebook, Twitter, and Instagram are three of the most popular and effective platforms.
Once you’ve created these accounts, display easy-to-find social share and follow buttons at the bottom of each webpage. Both you and your visitors can use these buttons to instantly share content on social media – boosting visibility and, hopefully, traffic!
- Make it Mobile Friendly
More than 50% of all web searches are currently being done on mobile devices. From cellphones to tablets, people are searching on the go.
There’s nothing more frustrating than trying to view a website on your cellphone only to find the important information is cut off on the sides or top of the page. Don’t let this be you.
With an average attention span of just eight seconds, you don’t have much time to make a good first impression. Don’t blow it by having an outdated website that isn’t mobile-friendly.
Test your site and make sure that it displays properly on all devices.
These Basic Design Tips Are All You Need to Get Started
Whether you’re starting a new website or revamping an old one, these design tips will guarantee your site has all the important elements it needs.
How your website looks is a direct reflection on how you do business – make sure it’s a good one.
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